Google Penalty Recovery
If your website receives a penalty from Google, it is not a good thing of course, but it does not necessarily mean it is the end of the world when it comes to having your website ranking well. The majority of the time we can recover your site from a Google penalty. We say the majority of the time because there is one exception. Depending on the severity of the punishment associated with your website, may mean that you have to abandon your site and start again. But those instances are sporadic.
What Types Of Penalties Do Google Issue?
The first thing to understand is that Google only ever issues a penalty if your website has violated their Webmaster Guidelines. The question then is raised, how do you know that your site has violated their guidelines? The answer is you will notice a dramatic drop in your rankings and traffic to your site, and in the worse case scenario, your site will be deindexed from the web.
There are two types of penalty that they will apply to your website if you are breaking their guidelines.
The first is an algorithmic penalty. These kinds of penalties occur as and when Google updates its algorithm, and your website is identified as violating the new changes. The problem with natural penalties like these is they are hard to identify, as it can be for any number of reasons why your site has received a penalty. (See our list of reasons why Google punish a site, below).
The second type of penalty is manually applied to your website when an employee of Google has reviewed your site, and they believe your site has was involved in techniques that breach their quality guidelines. You will know if your website has received a manual penalty, as Google will send you a message via your Search Console account.
So if you have seen a significant drop in your rankings and or traffic, then the likelihood is, your site has received a penalty. What then is your next course of action? You speak to us.
Our Google Penalty Recovery process is in 3 stages.
1. We carry out all the necessary research to work out the exact reason for your penalty.
2. We then put together the correct strategy and actions needed to help recover your website from its penalty.
3 We then carry out the work required to restore your site from its penalty.
The length of time it takes to recover your website is dependent on the type of penalty you have received, the severity of it, and the amount of work carried out.