What Makes Local SEO Different?local seo map

The main factor that makes local SEO different from mainstream SEO services is the fact it focuses solely on businesses who want to increase their digital presence locally.
There are certain terms and phrases that related to businesses that the search engines have allocated as relevant for local terms. It used to be the case that if you were looking for a business in your town, you would search for the business type and include the name of your town in your search – for example, estate agents in Reading. But now thanks to the search engines putting greater emphasis on local search, and the fact they can tell from your IP address or your mobile phone geotag where you are located exactly, by simply typing in the relevant keyword phrase, the results you get back will be local results.

There are a number of key elements to local SEO that are carried out, that we wouldn’t do if a website is wanting to rank nationally or internationally. This work is incorporated into our main SEO strategy and goes a long way to help your website improve its local listings within the search engine results.

These are:

  • Creating Citations in local and relevant directories and listing sites
  • Creating (or optimising an existing) Google My Business and Bling Places account/listing
  • Optimising your images in a particular manner to help local rankings
  • Local On page SEO structuring
  • Google Maps optimisation
  • Creating mobile friendly version of your website if needed

Our Local SEO starts at £250 an office, up to 3 locations. If you have over 3 locations we will happily discount the monthly fee per office. This is discussed and agreed prior to work commencing.

Local SEO Statistics

72% of consumers who did a local search visited a store within five miles
30% of mobile searches are related to a location
28% of searches for something nearby result in a purchase.
Local searches lead 50% of mobile visitors to visit stores within one day.
78% of local-mobile searches result in offline purchases.


choose your plan

Keyword Research & Optimised

Competitor Analysis

Local Citations

Social Profiles

Schema Markup Analysis

Schema Markup Creation

Google Analytics Creation

Google Analytics Management

Google My Business Set up

Google My Business Management

Bing Places Set up

Pages Optimised for Local Rankings

Link Building

Phone & Email support

Monthly Reports

Monthly Meeting

Reputation management*

Video Creation Upload & Optimisation



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*Reputation management – this includes monitoring and answering reviews on your Google and Bing profiles and dealing with any false negative comments that will unjustly effect your reputation.

Additional One Off Local SEO Services

We offer all of the above as one off services as well. So for example, if you sign up to our starter package, but you would like a service that is not available in that service, such as Bing Places listing or reputation management, we can offer these as one off jobs. Prices of each one off job on request.

We also offer other services as one off jobs. Visit our one off SEO services page for further information.

Get In Touch

Contact us today and talk to us about your Local SEO requirements

Either fill in the contact form below and we will get back to you ASAP, or contact us directly on 01233 280971

Send us mail

Registered Office:

Nathan Tarrant Consultancy Ltd,

71-75 Shelton Street,

Covent Garden,




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