The main factor that makes local SEO different from mainstream SEO services is the fact it focuses solely on businesses who want to increase their digital presence locally. There are certain terms and phrases that related to businesses that the search engines have allocated as relevant for local terms. It used to be the case that if you were looking for a business in your town, you would search for the business type and include the name of your town in your search – for example, estate agents in Reading. But now thanks to the search engines putting greater emphasis on local search, and the fact they can tell from your IP address or your mobile phone geotag where you are located exactly, by simply typing in the relevant keyword phrase, the results you get back will be local results.
There are a number of key elements to local SEO that are carried out, that we wouldn’t do if a website is wanting to rank nationally or internationally. This work is incorporated into our main SEO strategy and goes a long way to help your website improve its local listings within the search engine results.
Creating Citations in local and relevant directories and listing sites
Creating (or optimising an existing) Google My Business and Bling Places account/listing
Optimising your images in a particular manner to help local rankings
Local On page SEO structuring
Google Maps optimisation
Creating mobile friendly version of your website if needed
Our Local SEO starts at £250 an office, up to 3 locations. If you have over 3 locations we will happily discount the monthly fee per office. This is discussed and agreed prior to work commencing.
Local SEO Statistics
72% of consumers who did a local search visited a store within five miles
30% of mobile searches are related to a location
28% of searches for something nearby result in a purchase.
Local searches lead 50% of mobile visitors to visit stores within one day.
78% of local-mobile searches result in offline purchases.
*Reputation management – this includes monitoring and answering reviews on your Google and Bing profiles and dealing with any false negative comments that will unjustly effect your reputation.
Additional One Off Local SEO Services
We offer all of the above as one off services as well. So for example, if you sign up to our starter package, but you would like a service that is not available in that service, such as Bing Places listing or reputation management, we can offer these as one off jobs. Prices of each one off job on request.