Paid Advertising

Paid Advertising has become the best form of online advertising to obtain great results. It is often referred to as Google Adwords, PPC advertising, and Pay Per Click. But it actually can cover a wider avenue of advertising other than just on Google.

There is, of course, social media platforms such as Facebook (see below) and Bing who also enable you to carry out paid search marketing and get your brand, website, or latest product, out in front of your market instantly.

While it isn’t directly referred to as paid advertising, there is also remarketing, which you can learn more about on our remarketing page.

Though the upside to PPC advertising is the quick and sometimes high ROI, there is a downside and that is the fact it can get complexing, take up a lot of your time, and needs constant monitoring to ensure maximum benefit.

This is why you may want to consider using us as your AdWords management team so that we can handle the complexities and monitoring of your PPC campaigns for you.

There are a number of reasons why you may want to run a PPC campaign:

You may be launching a new product or service and want to get immediate exposure and start generating leads, inquiries or sales straight away. You might want to get your digital marketing started while waiting for your search engine optimisation to take effect. Whatever your reason for looking to start a paid advertising campaign, PPC puts all businesses within the same bracket. If you are a small company you have the opportunity to market to the same extent as your larger competitors.

What Are The Benefits of Paid Advertising:

Pioneer businessman John Wanamaker is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Well with PPC that is not the case, because the main benefit of using paid adverts is that everything is completely measurable. You are able to see which adverts have been working, for what phrases, at what times and for what cost. You can literally measure every last penny or cent you spend.

Through metrics and analytics, we can see who exactly is looking for your product/service. Where they live, when they search online, what terms they use to find you, and this all helps to specifically target your ads to only those people who want to buy from you.

The main benefit that we know every client likes is the fact you pay for your advert appearing in the search results, when and only when a person clicks on your advert. And you get to set your budget every month as to how many ‘clicks’ you want to pay for.

Summary of Paid Advertising With Google AdWords

Google Adwords is very powerful at getting what you have to offer, in front of the people who are looking for what you have to offer. It really is targeted marketing at its best. You do need to have a good budget every month for it to be effective, but by working with us we will help you maximise your ad spend for the best results.

Facebook Marketing

Love it or loathe it, Facebook is the world’s biggest social network with over 1.2 billion users, with more than 62% of them logging in on a daily basis. On average Facebook users spend just under an hour a day on the platform, yet despite the use and interaction from potential customers, only 45% of business think that marketing on Facebook is useful.

We believe that last statistic is due possibly to the fact businesses don’t know how to market on Facebook efficiently, and that is where we come in.

There are two different ways in which you can market to potential clients, and increase awareness with existing customers, and that is through business pages and adverts. Furthermore, you can combine your use of both to gain a more effective reach to your potential client base.

How We Will Manage Your Facebook Marketing

Depending on what you want to achieve through using Facebook, we can manage your Facebook marketing for you.

Facebook Pages

There are currently over 60 million businesses worldwide using Facebook to promote themselves, and If you don’t have a business page, we can create one for you. Your business will fall into one of the following six categories:
1. Local Business or Place
2. Company, Organization or Institution
3. Brand or Product
4. Artist, Band or Public Figure
5. Entertainment
6. Cause or Community

We will create your page for you within the relevant category, brand it and complete all the various sections so that your page is fully ready for marketing.
Going forward, we can then begin to build your audience and interactions for the building up of your brand through advertising by way of post boosts. If you need a Facebook page creating, speak to us about cost.

Facebook Ads

Facebook advertising is an excellent tool for reaching your specific target audience. It is one of the most underused aspects of Facebook, as many businesses don’t appreciate the marketing reach obtained through the advertising platform.

With Facebook advertising, we will find and target your specific audience, from age, gender, location, interests, which will then enable us to know the estimated target audience size for your ads and the budget spend involved.

We will take care of all the creative design requirements for your adverts, ensuring interaction with your selected audience, depending n your ad spend.
And finally, we will provide detail analytics and reports outlining the individual progress of your campaigns and the return on investment.

Paid Advertising 


Keyword Research

Advert Creation For Adwords 

Graphic Design For Ads on Facebook/ Display Network Included in Cost 

Landing Page Suggestions 

Landing Page Optimisation 

Landing Page Build 

Campaign Management

Mobile Adverts 

Google Analytics Connection/Management

Conversion Tracking

Advert Split Testing




Your Monthly Advertising

Spend Up To £2000

£500 one off fee or 15% of monthly advertising spend

whichever is greater.



Your Monthly Advertising

Spend Up £2000-£5000

£750 one off fee or 12% of monthly advertising spend

whichever is greater.




Your Monthly Advertising

Spend Above £5000

£1250 one off fee or 10% of monthly advertising spend whichever is greater

Daily -Weekly depending on spend

Statistics About PPC Advertising

64.6% of people click on Google ads when they are looking to buy an item online.

The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display.

The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network


PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)

Search ads can increase brand awareness by 80%. (Google)

Display advertising has proven to increase traffic to websites by 300%. (Visually)

39% of users like or follow a Facebook page to receive a special offer. (Source)

One-third (32%) of Facebook users engage with brands regularly. (Source)

5 billion comments are left on Facebook pages monthly. (Source)

74% of people say they use Facebook for professional purposes. (Source

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NTC SEO Services,

The Panorama,

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TN24 8EZ