Paid Advertising has become the best form of online advertising to obtain great results. It is often referred to as Google Adwords, PPC advertising, and Pay Per Click. But it actually can cover a wider avenue of advertising other than just on Google.
There is, of course, social media platforms such as Facebook (see below) and Bing who also enable you to carry out paid search marketing and get your brand, website, or latest product, out in front of your market instantly.
While it isn’t directly referred to as paid advertising, there is also remarketing, which you can learn more about on our remarketing page.
Though the upside to PPC advertising is the quick and sometimes high ROI, there is a downside and that is the fact it can get complexing, take up a lot of your time, and needs constant monitoring to ensure maximum benefit.
This is why you may want to consider using us as your AdWords management team so that we can handle the complexities and monitoring of your PPC campaigns for you.
There are a number of reasons why you may want to run a PPC campaign:
You may be launching a new product or service and want to get immediate exposure and start generating leads, inquiries or sales straight away. You might want to get your digital marketing started while waiting for your search engine optimisation to take effect. Whatever your reason for looking to start a paid advertising campaign, PPC puts all businesses within the same bracket. If you are a small company you have the opportunity to market to the same extent as your larger competitors.
What Are The Benefits of Paid Advertising:
Pioneer businessman John Wanamaker is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Well with PPC that is not the case, because the main benefit of using paid adverts is that everything is completely measurable. You are able to see which adverts have been working, for what phrases, at what times and for what cost. You can literally measure every last penny or cent you spend.
Through metrics and analytics, we can see who exactly is looking for your product/service. Where they live, when they search online, what terms they use to find you, and this all helps to specifically target your ads to only those people who want to buy from you.
The main benefit that we know every client likes is the fact you pay for your advert appearing in the search results, when and only when a person clicks on your advert. And you get to set your budget every month as to how many ‘clicks’ you want to pay for.
Summary of Paid Advertising With Google AdWords
Google Adwords is very powerful at getting what you have to offer, in front of the people who are looking for what you have to offer. It really is targeted marketing at its best. You do need to have a good budget every month for it to be effective, but by working with us we will help you maximise your ad spend for the best results.