Every business today, regardless of its size, needs to ensure they have an effective web presence that builds brand awareness with potential clients and the best way to do that is through Search Engine Optimisation (SEO). With over 80% of people searching online for businesses, quality SEO gets your website higher in the search engine rankings, and as a result, your website is found by more people searching for businesses like yours. To have your website ranking high and generating more traffic for your site, you need SEO services that are both professional and quality. That is what you will only ever get from us. The work that is done for you provides you with the best fundamentals to get your website ranking high. The first step before anything else is done to carry out a full website analysis to see your current on page settings rankings and links, along with overall performance. This provides the information needed to know what is to be done exactly to rank your website high and get you the results you want.
SEO is a long term project and requires a strong working relationship between us, so once you are happy with what work needs to be done, the project work will start and you will be kept informed on a monthly basis.
It is important to state that although you will be given an estimated time frame in which results can be expected, these results cannot be guaranteed. Many SEO’s make claims that they can get you super results, including that all-important number one spot. But because Google is regularly updating their ranking algorithm, the results that clients have obtained yesterday, is not a guarantee the same results will be obtained tomorrow.
The very first step in our process, is ask you to fill out our discovery form. This enables us to gather all the relevant information we need to put together a detailed and accurate proposal of the work we would have to carry out to enable your online success. We will then send you a short video that shows you our findings and outlines the work we would carry out for you. At this stage there is no commitment at all.
Whenever you decide you want to go ahead, we then send you our ‘intake form’. This is where we gather all the information we need to build your citations and listings within the search engines for effective seo. Once we receive that, we get started.
And This is What We Then Do!
We use the latest and most powerful independent software to crawl your entire website and provide us with a fully detailed audit of how your site is currently set up and how well it is performing. This audit is more detailed than the free version we offer to the side and will enable us to see in greater detail, exactly what work needs to be carried out with regards your on page seo, such as which pages are missing vital meta data, where the meta data is too long and where it is duplicated.We can tell you which pages are slow in loading and have coding issues and we will happily pass this data on to your web development team so they can make any necessary changes to help the overall performance of your site.
On Page SEO
There are key factors that need to be carried out on your website and its pages, to ensure they rank effectively for the correct search terms. The quality of your website structure, the meta-data used, words and phrases in your content, images and even the use of video, all play a significant part to get your website ranking high. As mentioned in our FAQ’s we wont change anything on your website without first discussion with you.
Link building is still a massive player in getting websites ranked. In the past, it was a case of whoever had the most links ranked highest. Today, it is no longer about quantity but quality. This means low-cost links building SEO is dead. Google now wants to see quality links pointing to your site, with emphasis on Trust Flow & Citation Flow score. Due to the fact Google are constantly improving their ranking algorithm, we are constantly testing to make sure we know exactly what works and what doesn’t. Every thing we do complies with ‘INDUSTRY STANDARD BEST PRACTICES’. This means that we follow the guidelines set by the likes of Google, Yahoo and Bing who tell us exactly what it is they are looking for in good healthy websites and SEO. (check out our FAQ’s page, question 3, for links to these guidelines). Every link we build to your site not only helps in improving your rankings, but because they comply with various guidelines, they will always be of the best quality.
We will send you simple monthly reports to show you how things are progressing with your traffic and your rankings. In addition, we will also inform you of any industry changes that may effect your business online, be it in SEO or digital marketing as a whole.
SEO Done Properly
Search Engine Optimisation is not just about ranking your website; it is about getting your brand found by more and more potential clients and increasing the traffic flow. In fact, if set up correctly, your website could be your greatest sales machine.
But why stop at your main site? There are other factors you could have ranking as well; your social media platforms, videos that you have on the products or services you offer, mini-websites offering specific promotions. Why just focus on getting your website ranking? If you want to dominate the rankings, why not take over as much of page one as is possible with all your other digital media?
You want SEO strategies that will improve your rankings, send more traffic to your site which in turn generates more clients.