What Makes Local SEO Different?local seo map

The main factor that makes local SEO different from mainstream SEO services is the fact it focuses solely on businesses who want to increase their digital presence locally.
There are certain terms and phrases that related to businesses that the search engines have allocated as relevant for local terms. It used to be the case that if you were looking for a business in your town, you would search for the business type and include the name of your town in your search – for example, estate agents in Reading. But now thanks to the search engines putting greater emphasis on local search, and the fact they can tell from your IP address or your mobile phone geotag where you are located exactly, by simply typing in the relevant keyword phrase, the results you get back will be local results.

There are a number of key elements to local SEO that are carried out, that we wouldn’t do if a website is wanting to rank nationally or internationally. This work is incorporated into our main SEO strategy and goes a long way to help your website improve its local listings within the search engine results.

These are:

  • Creating Citations in local and relevant directories and listing sites
  • Creating (or optimising an existing) Google My Business and Bling Places account/listing
  • Optimising your images in a particular manner to help local rankings
  • Local On page SEO structuring
  • Google Maps optimisation
  • Creating mobile friendly version of your website if needed

Our Local SEO starts at £250 an office, up to 3 locations. If you have over 3 locations we will happily discount the monthly fee per office. This is discussed and agreed prior to work commencing.

Local SEO Statistics

72% of consumers who did a local search visited a store within five miles
30% of mobile searches are related to a location
28% of searches for something nearby result in a purchase.
Local searches lead 50% of mobile visitors to visit stores within one day.
78% of local-mobile searches result in offline purchases.

Our SEO Packages & Pricing

We have outlined below our different packages for businesses who operate on a local basis and what each package contains.

All work is carried out on a month by month basis, however, we do ask that for the work we do to take effect, you commit to a minimum of 3-6 months.

All prices are excluding VAT

Keyword Research:

We will carry out a full and detailed analysis of your industry and the keyword terms people are using to find businesses like yours locally, so that we discuss with you the most profitable terms for local rankings.

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Competitor Analysis:

We will do a detailed analysis of those businesses who are ranking well in the local search results and what terms they are ranking for. We will then take that information and apply it to the work we do for your local rankings within the search results.

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Local Citations

A local citation is when your business name, address, and phone number are mentioned online together. This is commonly referred to as your NAP. You find citations within local business directories such as freeindex.co.uk, websites such as Cylex and on social platforms like Facebook.com. Citations help potential clients find your local business and can also have a great effect on local search engine rankings, such as getting your business to appear in Google Maps at the top of the search results.

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Social Profiles

Social profile sites such as Facebook,Twitter,Google+,Instagram, YouTube and LinkedIn carry a lot of authority and so having a link on them pointing to your website helps boost your own authority within your local niche. However, you may not be aware that there are more than 300 social profile sites on the web that also carry a lot of authority, and so by placing a link from those properties to your website, will have a great effect.

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Schema Markup Analysis

Schema Markup was created by Schema.org (often called Schema) and is a semantic vocabulary of tags (or microdata) that can be added  to your website code to improve the way search engines read and represent your web pages within the search results.

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.

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Schema Markup Creation

There is a Schema Markup for every different business type and operation, so it is not a case that one code suites all businesses. We will need to create a new Markup for your business using the JSON (JavaScript Object Notation) format.

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Google Analytics Setup

If your website doesn’t have Google analytics on it, we will set it up for you, so that you can monitor and analyse the visitors to your website, the pages they are visiting, and the interactions they carry out while on your site. This will help you to improve your target marketing and increase your ROI.

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Google Analytics Management

As well as setting up your analytics for you (if you have not got it already) we offer the facility to manage your account. This includes, setting up goal tracking and in depth analysis of visitor flow and demographics for more structured target marketing campaigns

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Google My Business Set up/ Management

Google My Business is a free tool for businesses of any size to manage their online presence across Google entities such as search results and the Google Maps. A main requirement is an actual physical business address that can be verified. A Google My Business account  enables you increase brand awareness and provide valuable insight about your business that Google loves.

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Bing Places Set up/Management

Same as Google My Business but on Bing

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On Page Optimisation

Making sure your website is optimised correctly is the very first thing that needs to be done before we do anything else concerning SEO. We ensure your key pages have the right title tags, meta descriptions, header tags, alternative tags in images and content for the best results.

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Link Building (monthly amount differs per package)

Links pointing back to your site (links from other sites to yours) is one of the main factors in getting websites ranking high in the search results. Quality links are what matter so we create, build, and source links from other sites to yours, that will improve your search rankings.

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Phone & Email Support

You can email or phone us Monday to Friday 9am-5pm (GMT) to ask us questions etc.

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Monthly Report

Each month we will provide a report outlining the results our work is obtaining for you. Depending on the package you take and the services added, the monthly report will vary in detail and information. Our basic package monthly report will show ranking movement and traffic interaction on your site.

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Monthly Meeting

If wanted, we will have a monthly meeting with you either via Skype or one to one, depending on the location of your business. These meeting will be to talk about the work carried out plus your marketing plans and strategies going forward.

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Reputation Management

This includes monitoring and answering reviews on your Google and Bing profiles and dealing with any false negative comments that will unjustly effect your reputation.

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Video Creation Upload & Optimisation

We will create a monthly HD video (with or without a professional voice over) informing viewers about your business, offerings, or products and services.  Once created and approved, the video will be uploaded and optimsed on your YouTube channel.

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Get In Touch

Contact us today and talk to us about your Local SEO requirements

Either fill in the contact form below and we will get back to you ASAP, or contact us directly on 01233 280971

Send us mail

Business Address:

NTC SEO Services,

The Panorama,

Park Street,

Ashford,

Kent.

TN24 8EZ

© Copyright - NTC SEO Services 2017 - NTC SEO Service is a brand name operating under NTA Digital Ltd

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