Videos and in particular video marketing is a highly underutilised tool within the building of a business’s brand. It is something that gets overlooked, yet the creation of the videos and their marketing does not have to be expensive.
There are many different ways in which video gets used to promote a business, product or service. From information videos to instructional videos, you can quickly build your business brand through video marketing.
Here are a few statistics that show the importance of video marketing.
4X as many customers would rather watch a video about a product than reading about it. (Animoto, 2015)
Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)
53% of smartphone users feel more favourable towards companies whose mobile sites or apps provide instructional video content. (Google, 2015)
4 in 5 consumers believe that demo videos are helpful.
Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto, 2015)
Our Video Marketing Service
There are two aspects to our offering. The first is video production and the second is, of course, promotion.
We offer two types of video production. We can produce for you a simple slide based information video with or without voiceover, similar to our promotional video to the side. Or if you want a high-quality promotional video promoting your business, product or service, based on location, we can do that too.
Having a video produced is the first step, you then need to promote it. The two best places for video promotion are YouTube and Facebook (See statistics below for evidence of this fact).
As part of our service, we will set up and optimise your YouTube channel and upload and optimise your video(s) on to your channel to assist in getting your videos ranking within the YouTube search (YouTube is the worlds second largest search engine behind Google).
On Facebook, we will upload your video to your business page, optimise it and promote to your fans, as well as organise a paid advertising campaign to promote your video to your preferred target audience.